MARKETING FOR REAL ESTATE AGENTS

Rob Basichis
4 min readJan 13, 2023

People only pay attention to marketing when you are offering them something that will benefit them. When you are marketing and you’ve targeted prospective clients you have to communicate what those benefits are. In real estate, like any other market the benefits of homeownership change with the financial environment. When interest is low your mortgage payment will be less which creates an incentive to buy a house that you might not…

--

--

Rob Basichis

I have written for several years, starting out as a journalist for a small business construction newspaper. I went on to write extensively about rela estate.