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Like many things worth undertaking, blogging has hard beginnings. One of the things that makes it hard from the outset is learning how to write about oneself. You have to be willing to expose your thoughts and feelings.

Some of you went through college and earned a bachelor’s or master’s degree, which requires writing several peer-reviewed papers. Having to do that takes a particular skill, putting you ahead of the curve for either business or technical writing. You may have written resumes with short bios and essays explaining your abilities and skills. But people seldom take the time to write about themselves — most…